Creating a Facebook page for your business

Facebook Business Page

In order to set up a business page on Facebook you first need a personal account. Log into your account and Click on Account top right and select 'Use FaceBook as a Page'.

Fill out the info and and start using your account to promote your business. You can even have a link from your website to your FaceBook page.

There are many reasons to set up a Facebook business page:

• Anyone can view your Facebook Business Page
• Facebook users can become a Fan of your business page
• You can view statistics about your business page through Facebook Insights
• You can run Facebook Ads directly to your business page
• You can send an update to all of your Facebook Fans
• You can stream your Facebook page directly through your website
• Facebook users can become Fans directly from your website
• You can get more than 5,000 Fans (personal profiles only allow up to 5,000 friends)
• It’s against Facebook’s terms to setup a personal profile for a business, and Facebook can take it down.

Facebook Fans

A Facebook Fan is somebody who has ‘Liked’ your Facebook Page. A Facebook Fan is similar to an email subscriber except that they have ‘subscribed’ to receive updates through Facebook rather by email. You can see all your fans by referring to the side navigation of your Facebook Business Page.

Facebook ‘Like’

The Facebook ‘Like’ is used throughout Facebook. It allows users to 'like' messages they receive within Facebook. You can also add Facbook 'like' buttons directly to your website too.
You can ‘Like’ the following…

• Facebook Status Updates
• Facebook Comments
• Facebook Business Pages
• Websites
• Web pages

Importantly, when somebody ‘Likes’ your Facebook Business Page, they become your Fan.

Facebook Wall

All Facebook Pages, including your Facebook Business Page, have a ‘Wall’. The Wall is the page that your Fans land on every time they visit your Business Page. Your Wall is used to share information with your Facebook Fans.

Your Wall is where you post interesting, relevant and informative updates to keep your fans coming back. Sometimes it;s good to write a snippet on information on the wall and then provide a link to the full story on your website because the key here is to get more clicks on your website and thus push your website rankings.

Status Updates

A ‘Status Update’ is the information you share on your Wall. At the top of your Facebook Wall is a content box with the words ‘Write something…‘ This is where you post your Status Update (ie the information you want to share with your Fans) on Facebook. To post a Status Update, simply write what you want to share and then click on the ‘Share’ button to add your Status Update to your Wall.

Here are some quick tips you can follow to ensure you are posting the right type of Status Updates for your business on Facebook…

Status Update Tips:

• Your Status Updates should add value to the people reading them… they should enrich their lives. Share industry news, articles, videos, photos and anything else that adds value.
• It is important to not sell or push your business, services or products through Status Updates because Facebook users are not ready to be sold to (yet).
• The goal of your Status Updates is to build engagement with your Fans. This is achieved by receiving ‘Likes’ or ‘Comments’ on the information you’ve shared.
• You can include links, videos and images in your status updates… and this is definitely something you should do because it builds and increases engagement.
• When you post a link on Facebook it automatically generates a preview of the link. With that in mind, sharing web pages and online articles that have enticing images can increase the level of engagement.
• Take your time constructing the wording of your status update. It’s important to structure your message correctly in order to build engagement and drive conversation with your Fans.

REMEMBER: Always make sure to check that you are posting as your business (rather than you) before posting your Status Update on your Wall. You can do this by clicking on ‘Use Facebook as (Business Name)’ in the right-hand panel underneath the Administrator information.

Facebook News Feed

The News Feed is the first page that is seen when people login to their Facebook accounts. The News Feed displays Status Updates from people they are connected to and business pages they are fans of. When you post a Status Update on your Wall the update is visible within the News Feed of all your Fans. And because there are no spam filters, your updates get straight through.

Facebook Comments

A Facebook Comment is when a Facebook user adds a comment on a Status Update you have posted on your Wall. When this happens, you can continue the conversation by adding a reply comment. Any Facebook user can make or reply to a comment on your Wall.

Facebook Share

The Facebook Share button allows your Fans to share the information posted on your Wall. Underneath your Status Update, next to the options ‘Like’ and ‘Comment’, your Fans can also choose to ‘Share’. When a Fan chooses to 'Share' it opens up a Share box where your Fans can post their own comments on your Status Update and then post it on their own personal Facebook wall, visible to all of their connections to see. Importantly, when a Fan shares your Status Update it includes a link back to your Facebook Business Page.

Creating a Facebook Advert

Creating Facebook adverts are a great way to get your products noticed quickly. for more information click Creating a Facebook Advert.

Original article by Web Profits