When creating a website we need the answers to the questions listed below so that we can construct your website efficiently.
Download our 6 page Website Brief,
complete and email to us
before our meeting.
Contact Details
| Full Name | |
| Company Name | |
| Company Address (To be used with your Google Places listing) | |
| PO Box Address (if any) | |
| Telephone Numbers | |
| Mobile | |
| Email addresses you require? Ie: This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
|
| ABN Number for the business |
Additional Details Required for Google Places Listing
| List 5 categories your business could be listed under. Ie: Decking & Retaining Walls etc… | |
| Hours of operation |
Monday to Friday: 0000 - 0000 Saturday: 0000 - 0000 Sunday: 0000 - 0000 |
| Payment options you accept. Please delete as necessary | Cash / Check / Invoice / MasterCard / VISA / PayPal / EFTPOS |
| List any other details that would be of help to your customers. Ie Parking Available: Yes |
Domain Name and Hosting
| What is your domain name? ie www.mysite.com.au. If you need assistance registering a domain name please use www.domaincafe.com.au |
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| Who is your domain name registered with? Please supply the registrars website address. | |
| What is the username for the account? | |
| What is the password for the account? |
Note: Pixelfire only create websites on our own hosting servers because this is more efficient, stable, less time comsuming adn any issues can be resolved quickly.
Company Profile
| Briefly describe your products and services | |
| Why do your customers choose you? | |
| How is your business different to your competitors? | |
| Do you have a logo design? If yes, is it an Adoble Illustrator file or jpg file? |
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| Please list your company colours. If you have reference numbers for CMYK or RGB please list them. | |
| Please list your corporate fonts. Note: Fonts used on the web are usually Georgia, Arial, Trebuchet and Verdana. |
Search Engine Optimisation
| Please list three competitor websites. | |
| Please list 10 keywords or keyword phrases you wish to be found for. Use a new line for each word/phrase. | |
| List 3 geographic locations you would prefer to be found for. |
Website Pages
Below is a list of typical website pages.
- Home
- About Us
- Services
- Products
- News
- Testimonials
- FAQS
- Photo Gallery
- Portfolio
- Staff Profiles
- Enquiry Form
- Company History
- Press Releases
- Office Locations
- Privacy Policies
- Terms and Conditons
- Shipping and Delviery
- Legal
Supplying Website Content & Images
| Look at the column to the right. This illustrates a typical website structure. This is also known as a sitemap. |  |
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What you need to do CONTENT Create a folder called 'My Website' In that folder create a series of other folders that reflect the sitemap/structure of your website. The image on the right is an example. Each folder should have it's own relevant Word documents as shown in the example. Each web page Word document you write should reference the image names used within the web page. IMAGES All images to be used on the website should go in one folder named 'images'. When naming images call them something that makes sense and have no spaces in the names. Ensure all images to be used on your website are jpg files. A typical jpg file would be called something like: product_shot.jpg When you have finished creating all the content Folders, Word documents adn Images to reflect the website sitemap, burn to disc and supply it to us along with this Website Brief Document. |
Writing for Websites
Please write your content in plain English.
- Think about your readership before you write, and write to them. Focus on your reader and make it relevant, easy to read and unambiguous.
- Put your main message in the opening paragraph with supporting information.
- Use a formal but friendly tone, and an active rather than passive voice. ‘You can submit by Friday’ sounds more inviting than ‘It is suggested that consideration be given to submitting by close of business Friday’.
- Avoid jargon, even if you’re writing in-house communication.
- Be direct and clear using short, familiar words. Sentences of 15-20 words are good, but a variance in sentence length is good as well.
- Correct grammar, punctuation and spelling.
- Effective editing and proofreading processes.
- A simple structure for a non-complex document is to identify the issue, discuss the implications, discuss your conclusion, and finish with a call to action to address the issue.
Downloads: Web page documents and example content
Download all of the above questions in our Website Brief Document
Use this blank Word template to begin writing each web page for your site.
It illustrates the format how to write your web pages.
Also use these two documents if you are having an online store.
Product_Spread_Sheet.doc
Shipping_and_Returns_Policy.doc
The following documents illustrate example content.
Home_Page.doc
About_Us_Page.doc
Product_Service_Page.doc
Privacy_Policy_Page.doc
Terms_and_Conditions.doc
Pixelfire: Melbourne Web Design & Graphic Design
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