Search Engine Optimisation from just $199 + $60 per page
Search Engine Optimisation is a process of structuring your web pages so that they are structured correctly so that they are indexed by search engines such as Google. Optimised pages are then displayed when people search for your services or products. Our SEO package is really an SEO boost to give your site a good start in life.
Once your website is optimised it doesn't end there. To keep your site ranking well in a Google search return you need to add fresh content regularly so that Google can see your site is active. You should try to acquire backlinks from other websites with similar content, write on blogs where you can use a signature link that directs people back to your website or write news articles about your sites products and services on forums etc...
Google prefers to show it's customers (people who are search for your services or products) the best pages according to content, structure, relevance and numerous other factors such as backlinks. Simply having a business website does not mean that people find it - your site needs to be optimised for this to happen.
You can continue the SEO work we do by utilising our Web Maintenance Package. This package allows you to buy our time at a discounted rate to perform various maintenance tasks on your website.
How is my website optimised?
| We research keywords and keyword phrases you want to be found for and choose the ones which will work best for your business. |
| We may ask you to re-write some of your page content so that the keyword density you want to be found for features 10% of the article length. All future pages you write should bare this in mind. |
| Pages are re-structured correctly to have: One H1 tag H2 tags H3 tags p tags Images have alt tags (alternative descriptions) so that explain to search engines what your image is. |
| When pages are structured correctly page load times are faster which is better for SEO. |
| Google Analytics is added to your site to monitor the keywords people are using to find your site and see which pages are working the hardest for you. |
| We verify your site with Google so that Google can see your site is genuine. We also submit your site to Google through Google Web Master Tools which requests a Google Bot to look at your site. |
| We ensure your site has a robots.txt file which tells search engines which files and directories they should look at when they crawl your site. |
| Based on the keyword research we ensure each page has a relevant keyword metadata and keyword description metadata detailing your services or products. |
| Each page title you see at the top of a browser page title should have upto 11 words and no more than 70 characters. The title should contain the keywords you want to optimise for. Each page title on your site is unique and therefore each page needs to be individually optimised. |
| URL's are made friendly. For example: www.mywebsite.com.au/index.php47576id/product-one becomes www.mywebsite.com.au/services/product-one |
| Optimise the use of internal links which help people to navigate to content on your website much quicker. |
| We create and enhance a Google Places listing for you. Google has recently put more importance on local search returns than paid advertising so it's important that you optimise your site for your geographic area too. |
| We submit your website to Google and other search engines. |
| We create a sitemap.xml file which enables the search engines crawling programs to quickly index all of the pages in your website. |
| Finally, there are inbound links. Google looks at the inbound links you have coming to your site and if those links are coming from reputable websites with similar content to yours. We also advise that you register your site with as many free business directories as you can. We will supply you with a list of business directories you should list your website with. You should also ask owners of other websites in related industries to link exchange to promote eachothers sites. |
| Note: Pixelfire only offer Search Engine Optimisation with for website created with us, Joomla CMS websites and static HTML websites. |
Promote your website and use social media sites to your advantage. Create accounts with Facebook, Twitter, LinkedIn and post videos of your services or products on YouTube. YouTube is now the second largest search engine in the world!
Business Facebook pages are very useful for creating links back to your site and informing 'fans' abut your latest services. Read How to create a Facebook page your business.
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Pixelfire: Melbourne Web Design & Graphic Design