Grow your business

Google AdWords Geelong

Google AdWords is the most powerful advertising platform for boosting traffic, generating leads and increasing sales. To get your business in front of people who are actively searching online with keywords related to your business – you need Google Ads.

With the Pixelfire Google AdWords Management services you can quickly measure everything about your Google Ads campaign including; budget spend, cost per click, website visits and even calls made to your business. Let us look after your AdWords campaign so you can focus on business!

Advertising with Google is one of the most cost-effective forms of advertising, because it comes with such a high ROI. Let our Geelong based, Google Ads team develop a targeted, cost-effective PPC strategy for your business now!

Achieve your marketing goals!
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Google AdWords Management Services Geelong

Google AdWords – The Process

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Research

Identifying high value keywords

To drive qualified traffic to your website with Google AdWords, you need visitors who are ready to convert, whether it’s to buy, subscribe or complete a form for more information. This means you need to choose high value keywords that attract qualified shoppers, whilst minimising advertisement costs.

Our Geelong based Google AdWords Management team researches your business thoroughly. We learn about your target audience, competitors and the unique complexities of your industry. Knowing how your competitors use Google Ads, we focus on finding the most successful and high converting keywords for your business.

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Strategy

Creating relevant targeted campaigns

Once we have the right keywords for your business, we create an effective PPC (Pay Per Click) Google Ads campaign. Our Google AdWords Management team in Geelong will design a focused action plan with multiple strategies to deliver the best results, achieving your business goals quickly and efficiently.

We set up your campaign to include different Google AdWords groups, ad extensions, high value keyword phrases and a negative keyword phrase list. Split testing is used to identify the best initial Google Ads. Once everything is approved and your budget is set, your ready to go live!

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Grow & Repeat

Maximising CTR with A/B testing

Google Ads are optimised using A/B testing to determine which ads lead to the highest clickthrough rates (CTR) and conversion rates. Our Google AdWords Management team in Geelong continually monitors and improves your Google AdWords campaign, so you quickly notice new sales, enquiries and leads on your website.

Once we have achieved your initial business goals and your account is “ticking along nicely”, our Google certified team continues to research your market space. We do this to identify new opportunities for your business. To keep you up to date, each month you will receive a comprehensive report.

Why Google AdWords: This strategy produces faster results than organic SEO, because it’s designed to send immediate, relevant search traffic to your website. Targeting high value, relevant keywords, Google Ads are highly flexible and customisable. Our Geelong based Google AdWords Management team creates engaging ads with excellent conversion rates. The outcome of your campaigns are not only measurable, but they convert 50% better than organic search results.

Targeting Your Audience: One of the reasons Google Ads are so successful is because they are targeted to specific audiences. Google AdWords only displays your ads to people searching online using keyword phrases that relate specifically to your business. Our Google AdWords Management team in Geelong ensures that these keyword phases are high value! This means they are already interested in your services or products and are ready to convert.

Great Results Fast: If you want to beat your competitors, you need to leverage the power of Google AdWords. When your competitors don’t use Google Ads, then you win! If they use Google Ads, then our Geelong based Google AdWords Management team helps you do better! Google AdWords give fast results, so we tweak and test your ads to keep you above the fold and at the top of page one.

Cost Effective: If you want maximum control and focused advertising, you need to leverage Google AdWords. These ads allow you to set a maximum cost per day for your campaign budget, giving you total control over your expenditure. Your budget can be updated in real time allowing you to have full control over Google Ads spend, maximising your results very quickly.

Google AdWords Services

Inc GST

Search + Display: $525
Search + Re-marketing + Shopping: $550
Google Merchant Setup – One-off Fee: $560

Inclusions

Managed Google AdWords campaigns include

  • Research for the keyword phrases you want to target.
  • A suggested cost per click budget you should have to run your adverts.
  • Campaign, Groups & Ads setup.
  • Ad copywriting.
  • Set up of advert structured snippets & extensions.
  • Split testing of ads within groups to ensure we only use the best performing ads.
  • Ongoing optimisation of ad copy, keywords selection, negatives, bids.
  • Set up of goals and tracking on your website.
  • Monthly reporting, analysis & remarks.
  • Implementation of new Google Ads features following your approval.

FAQS

Download: Google-AdWords-Management-Service-Summary.pdf

It’s recommended that you have an active Google AdWords Campaign for the life of your business.

Real success is achieved when the ROI of the advertising exceeds the cost. IE. The advertising produces profitable business. To achieve this, the following typically occurs:

1. Your AdWords budget is being fully spent and in a way that your defined objectives are being most effectively achieved.
2. Over time, the goal metrics are being more cost-effectively achieved.
3. Through relationship management, you recognise a real return to your business, over and
4. Above the total spend of the campaign, which includes management fees.

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Google AdWords Management services are billed monthly by direct debit using PayAdvantage. Prices shown include GST. No lock in contracts. 30 days notice required to terminate any plan.

Disclaimer: While we carry out all listed tasks. We cannot guarantee visitors will buy something from you or contact you. AdWords is search marketing. It only sends traffic to a website for searched keyword phrases. The website is often the key to converting a visitor into a customer. Visitors to your website only become paying customers if the website is designed in such a way to encourage them to take a certain action such as complete a form or buy a product. A Google AdWords campaign should be implemented for the life of your business. Short term efforts tend not to yield the desired results.