If you’re looking to invest in web design in Geelong because your company needs a new website, then there are some misconceptions or false assumptions that you should not fall prey to because you could end up hamstringing your website and preventing it from performing to its fullest potential.
Here are three web design misconceptions that could completely undermine your website and possibly even your business as a whole.
Good Design Will Cover Up Bad Service
No matter how gorgeous your website looks or how smoothly it runs, if your customer service is nonexistent or bad, you will haemorrhage sales. A good looking website will only be able to mask it for so long, but customers will discover it soon enough.
In other words, a website is not a screen you can put up to hide behind if your products are bad quality or your service is poor. Customers will see through it quickly. There is no substitute for good quality and good service.
Design It And They Will Come
Many people focus so hard on getting their websites designed in great detail, whereafter they put it live online and simply expect the traffic to somehow start flowing there. However, a significant amount of work needs to be done to direct traffic to your site once it’s up and running.
This involves complex and well-thought-out online marketing strategies involving SEO, advertising, email marketing and more. Without an investment in online marketing, your website is not likely to receive much traffic at all.
You Don’t Need Someone To Design It For You
Perhaps you think you can do it yourself, or maybe your cousin knows a bit of HTML and so you reckon you’ll just ask him to do it for you. However, the truth is that you get what you pay for. Just because someone knows how to use design software and coding to design a website doesn’t mean that the website will be any good. That takes artistry, skill, experience and up-to-date knowledge of the latest trends, tricks and technologies involved and how to exploit these to your advantage through your website.
On the other hand, perhaps you feel like you don’t need to build a website at all since your business is a brick-and-mortar type organisation and, in your mind, only online businesses need websites. However, this is a false assumption. In the modern world, a website is considered a vital and essential part of having a successful business ‒ much like having a working telephone.
For expert web design services in Geelong and elsewhere, contact Pixelfire now and let us handle your website for you!