Search Engine Optimisation can be the driving force of your business, both online and in-person. It can generate interest with prospects, secure quality leads and increase conversions. But there is a significant difference between good SEO in Geelong and wasted efforts ‒ and that is how effective your strategy is.
You can develop the most intensive SEO strategy, but gaps can lead to dismal performance. Many businesses find that their results can be much poorer than they had initially expected because of common mistakes they had failed to address.
So what should you be wary of and how do you correct the issues?
SEO is dependent on keywords, which is why researching and analysing previous campaigns is so crucial to the success of your future strategies. Business owners have this misconception that using generic keywords will drive more traffic to their websites because of how wide the range is. However, this is actually inaccurate as you end up competing with other businesses and brands online with the same thinking.
Furthermore, aiming for location-specific keywords is always recommended, but it needs to be relevant. Using keywords that are out of your area is unlikely to reach the right audience.
While it may not seem like a serious issue, duplicate content can have a detrimental effect on your SEO strategy and, ultimately, your digital marketing objectives. This can occur in two specific ways: unknowingly on your own website and using plagiarised content.
You may be categorising the same product on several different URLs, which leads to search engines not being able to distinguish between them. Alternatively, you can use content that already exists elsewhere online as your own.
If you have done little to no research on who your audience is online, you will likely have a failed SEO campaign due to using incorrect keywords and irrelevant content that will not attract the right customers. Therefore, it is essential that you understand who your audience is, what they need and what their online activity looks like. Knowing this information will give you the necessary insights to plan and roll out a more successful SEO campaign.
This brief but comprehensive article gives you more information on just how detailed your SEO strategy needs to be. These mistakes can seem insignificant now but can affect your long-term business goals.
Are you looking for experts to help you with your SEO in Geelong? Contact Pixelfire today!