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Tru-Blue Trays – A new look website for Geelong based ute tray fabricators

By June 10, 2020April 13th, 2023Blog
Tru-Blue Trays Website Design - Custom Ute Trays Victoria

Tru-Blue Trays is a subsidiary firm of well known Geelong engineering company Boardman Engineering. Boardman Engineering has the enviable reputation for specialising in heavy transport engineering and the maintenance of heavy earth moving machinery. So making the jump to producing custom ute trays wasn’t a hard decision to make. Their mission: To build the best quality, head turning custom steel ute trays on the market and to build top quality trays that look like they cost a fortune but are affordable.

Visit the Tru-Blue Trays website:

Web Design

Tru-Blue Trays approached Pixelfire and asked us to design a logo & website for their new business.

Logo Design: The logo incorporates a typographic style and colour that relates back to Boardman Engineering brand. We wanted to use Australia in the design of the logo because everything Tru-Blue Trays manufacture is fabricated locally here in Geelong, Victoria.

Web Design: The Tru-Blue Trays web design needed to be clean and appeal to tradies and people who like to rough it in the outback. WE are happy to report they have already started receiving enquiries and many likes to their Facebook page we created for them. We wish them all the best and success for their future.

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