Business blog writing is an inexpensive marketing strategy that can improve your online visibility. Just like social media, email marketing and direct mail, a business blog is a marketing channel that can help you grow your online business.
Whether you are a small business or an enterprise, publishing high-quality blog posts has immense benefits for your web design. Here are some top reasons why you should use business blogging.
Your blog offers an opportunity to create content that’s relevant to your audience. Leverage this marketing technique to drive traffic to your site.
Make your blog posts the foundation for all your social media channels.
You may have a presence on Twitter, Facebook, Linkedin, Pinterest or anywhere else. Post links – with suitable visuals – of your blog posts to your social media profiles. Give your social followers a reason to visit your website.
Moreover, include inbound links in each blog post to drive traffic to specific pages and landing pages.
Improve Your SEO
About 89% of people looking to buy a product/service begin their purchase process with a search engine. What’s more, 81% of shoppers do online research before making a purchase.
When your website shows up at the top of the search engine result pages (SERPs), you can expect higher visibility, traffic and sales.
That’s where writing blog articles can help. Every time you write a blog, you are giving the search engines a reason to crawl your site. Every new page that’s indexed in the search engines, increases your chances of ranking up and driving traffic.
Now that people are visiting your website through your blog, you have the opportunity to convert these visits into leads.
Every post is an opportunity to generate new leads. Simply add a clear, persuasive call-to-action to each blog post.
Typically, these calls-to-action will lead to lead magnets such as a free trial, discount coupon, free ebook or any content asset that people would be willing to exchange their information for.
Some of the best business blogs out there excel at answering some of the common questions their customers and leads have. If you are constantly writing blogs that help your target audience, it will help establish you as an industry expert in their eyes.
Think of all the sales opportunities your blog offers:
When people find answers to some of their common questions through your blog, they are likely to enter your sales funnel.
People who have read your blogs will enter your sales process with ample information about your expertise, place in the market and your products/services. They are much more likely to convert compared to those who have never heard of you.
If you are thinking of writing blog posts or derive more value from your existing blog, these reasons should convince you to take action right away. Wondering whether you may have time to write blog posts? That’s where Quick Copywriting can help. They are a team of professional copywriters and blog writers that can produce high-quality articles for you at affordable prices.