Your website is the main platform your customers get to know about your business. After all, your digital marketing efforts will send prospects to your website – whether it is to find more information about your products/services, make a booking, buy a product or find contact information.
No wonder then that you must invest in a well-designed website that can communicate your marketing message effectively. In this post, we look at some of the important ways in which your website can impact your digital marketing strategy.
Good user experience is at the heart of a successful business website. If your website offers a poor user experience, visitors are likely to disengage and will leave your site sooner than later. This can have a huge impact on your brand perception and SEO too.
Here are some things your web design agency will do to offer a stellar user experience:
- Build an easy-to-use navigation that suits your website’s needs.
- Ensure a quick page load time.
- Keep design minimalist and distraction-free.
Search Engine Optimisation (SEO)
Web design has a direct impact on your SEO efforts. When you want to have a good online presence, you need good visibility in the search engines. You need to rank well in the search engines if you want good visibility. And if you want your website to rank well, it must be search engine friendly. That’s the end goal of SEO.
There are several things you can do to improve your website’s position in the search engine result pages known as (SERPs).
- Build a mobile-friendly website.
- Create well written engaging content that is optimised for your keywords.
- Easy-to-use navigation and usability.
- Optimise the metadata descriptions of each page for your target keywords.
- Aesthetically appealing design.
Visitors rely on their gut feeling to decide whether or not a website is good.
They may not be able to identify technical flaws or the design elements that they don’t like but they can certainly figure out the broader factors that tell them how they feel about a website.
Any negative feelings that visitors might have about your website when they first land on it will directly affect the way they perceive your brand.
The web design must be a reflection of your brand, generating the desired response from visitors. The design should evoke positive feelings in your audience so that they trust your brand and convert with confidence.
Quality visuals and imagery will make a great deal of difference here. Your brand value should be reflected in every element of your web design to ensure your brand is perceived from the right perspective.
Your website’s conversion rate is directly linked to the user experience it offers. If your site’s user experience is good, you are likely to convert more visitors into paying customers.
When visitors have a poor user experience (such as when the website takes too long to load), you might struggle to engage your visitors who are likely to leave your site never to return.
When people have a good experience, they are likely to spread the good word about your business, sharing your website with others and promoting your brand.
As you can see, web design has a direct impact on your digital marketing efforts. Without a good website, you can’t hope to receive quality traffic much less convert those visits into customers.
Your website is at the centre of your digital marketing efforts. No wonder then that your website must be professional and compliment your marketing efforts.
Do you need a quality website that can generate loyal customers for your business? Contact the Geelong web design specialists Pixelfire today!