Between 80 and 85% of consumers do pre-buying online searches, so it’s a no-brainer that you need a website in Geelong. More than that, you need a ‘stand-out’ web design.
Websites are not just pretty pages; they are highly technical, hardworking bits of digital real estate. Our web design experts in Geelong can help you with all your website questions, such as one of the frequently asked questions: ‘How many pages does a website have?’ Here is our team’s answer.
How Many Pages Does A Web Design Need?
The short answer is that there is no holy grail number of pages for a website, but there are certain expectations that clients have become accustomed to. Having “expected” pages tend to make the UX better. If a client feels threatened by your website because, for example, they can’t see your unique page tabs, then they might choose another company.
What Are The Expected Pages In Web Design?
According to renowned business mag Forbes, the expected standard pages for an SMME are as follows:
- About us
- Our team
- Contact us
We recommend you also have a blog page as this is a smart way of keeping on the right side of the Google crawlers with fresh content. You could also consider a testimonials page or break up your content with them as quotes to make the page layout more interesting.
Keeping things simple is important. If customers find your website too complex to use, they will judge your brand accordingly.
What Content Should Be On Each Page?
This is a topic for a whole new blog, but here is a quick overview:
The homepage is your official ‘landing page’ (besides silo landing pages for adverts). It’s your front door to the digital world. Share information about what your business does and introduce who you are. The copy should be catchy and interesting but not so quirky that it’s hard to understand what you do. Have clear call-to-action (CTA) or call now buttons above the fold and your full contact details.
Give a more personal look into your business. Don’t use generic, impersonal phrases. Chat to the visitor about why you do what you do and what your unique selling point is.
“Brag” gently and make sure the client knows you care. Behind-the-scenes photos add a more personal touch.
Show what you sell and hyperlink to dedicated product pages on which you can suggest other products that can be bought “with this one”. Adding product reviews can help increase sales.
If your team is very small, then your About Us page may serve this purpose.
Chat about your team and include photos. Clients like to see the people within the business, and emotional connections are vital for sales and customer engagement.
This is an essential page. Include phone numbers, email addresses, a contact form, a hyperlink to Google maps and social media accounts (which should be on every page in your footer), but also include at least 600 words of content to score well with Google crawlers.
Consider what makes sense for your business, for example, a partner’s page, franchisee page, FAQ, Blogs, etc.
Above all else, ensure the website is easy to navigate and that all pages are hyperlinked to other pages so they are not a dead-end for Google crawlers.