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What Are External Backlinks & Why Are They Important For SEO?

By June 29, 2022August 1st, 2022Blog

Backlinks are links from other websites other than your own. They are an essential off-page component of SEO in Geelong and are a vital part of a website’s performance. Backlinks remain one of the strongest ranking signals in Google’s search algorithm.

3 Pillars Of SEO

Before building backlinks, understanding how SEO works lays the foundation for making smart decisions about content and keyword usage throughout the backlink creation process.

  • Technical Features

Ensure that your website is SEO friendly by keeping it secure with a registered SSL certificate and implementing ongoing measures to prevent hacking and malicious activity.

The world is mobile today, and a higher percentage of online traffic comes from mobile phones. Therefore, optimising for mobile will score your website some SEO points.

Site speed is a ranking factor, and your website should load as swiftly as possible for the visitor’s ease and to amp your website’s SEO performance. An effective SEO package will include a high-performance web server such as Litespeed.

Make sure that the pages you want search engines to find are crawlable and that these are indexed to show up in the SERPs. Robots exclusion protocol (aka robots.txt) is a test file that communicates to SEO robots which parts of your website can and cannot be crawled.

  • Content Strategy 

From a link perspective and to achieve organic rankings, your onsite content plays a massive role in SEO. Each page on your website is scrutinised by search engines to determine relevance and value for various topics. A good content strategy is all about quality over quantity. Therefore, the marketing strategy must focus on audience research to understand search intent and create enjoyable content; use internal links within your website and backlinks to other relevant websites; and display a variety of media, such as images, infographics and videos.

  • Off-Page Elements That Create Authority

Reaching new mass and targeted audiences via linking and sharing will increase your brand awareness. There are off-page strategies to drive traffic to your website, such as utilising external backlinks and local SEO for local Geelong customers. From an SEO perspective, when your site is deemed to have more authority, search engines will crawl it more frequently. Thus when your links have more weight, your website will rank in SERPs.

3 Benefits Of External Backlinks

When done correctly and ethically, linking to outside websites offers several benefits:

  1. Improved credibility, authority and value are achieved by linking trustworthy, relevant sites with valuable content to your site.
  2. Improved SEO since search engines determine the usefulness and quality of your pages and link them to existing and favoured like-quality pages.
  3. Creating relevant connections within your industry will get your content in front of the right audience.

While building backlinks is an effective way to reach your target audience and increase revenue and sales, achieving it can be difficult without the right strategy and tools. For more information about SEO Geelong and how to acquire good backlinks, contact Pixelfire today.