Websites play an imperative role in your sales funnels, as this is how your brand can build rapport with customers in the consideration stage of their buying journey. Consider your business to be your “store front” in the online realm. Just like a physical storefront, you need this to be as inviting as possible to attract your consumers to engage with you and ultimately purchase your product or service.
In this blog, we’ll be helping you to recognise key identifiers of a trustworthy and professional web designer in Geelong. The first place you want to begin is by reviewing their website portfolio. Have a look at the sites they have built, and consider the following:
User Friendliness
It’s important to think about how you would interact with any website ‒ what do you like and what do you dislike? The tells of a good site’s user-friendliness are:
- How easy is it to navigate?
- Is it clear and concise?
- Is all the information you need easy to locate?
A website with cryptic navigation, elements all over the place, ads covering essential information and broken links takes too much time to navigate. This results in lost attention and trust in your professionalism. Ensure that within the web designer’s portfolio, their websites are easy to navigate, clear and concise with minimal distractions.
Branding
Another key point to consider is whether the web designer has used the relevant brand’s corporate identity guidelines professionally. Ask yourself:
- Have they used a high-quality logo with no pixelation?
- Have they used the brand’s colour palette?
- Have they used icons and elements that align with the brand guidelines?
In order to build brand equity and trust with your audience, having a cohesive presence across the board is imperative. Therefore, ensure that the web designer you’re considering working with understands the great importance of this too.
Our team at Pixelfire consists of experienced and professional web designers in Geelong who will provide you with a quality website design that not only looks good but is built to convert too. Contact us today for a free introductory consultation to see how we can support you in achieving your business goals.