Importance of Web Design

By September 23, 2020October 12th, 2020Blog

Importance of an effective web design

Your website is an important asset of your business and has a direct impact on your online presence. Your website is where you nurture your leads and convert them into customers. No wonder then that you need to get your website design right.

Your website should be built with your target audience in mind whilst ensuring it offers a stellar user experience. There are many benefits of effective website design not only for your business but also for your audience.

Let’s take a look at the benefits of good web design.

Sets the First Impression

Visitors take less than 50 milliseconds to form an opinion about your business. The first few seconds are critical and you want to leave a positive impression on your visitors.

An unaesthetically appealing website will leave a negative impression about your business. When visitors won’t find your site appealing, they will refrain from engaging with it. They will leave your site and you will miss valuable leads!

Good web design affects how your visitors perceive your brand. Good website design helps you to keep your visitors on your site.

Aids User Experience

User experience is another critical aspect that will determine whether your visitors stay on your website or leave within moments.

Good web design makes it easy for visitors to find things easily. A poor user experience will frustrate visitors and they will leave your site no sooner than they arrive.

Ensures Easy Navigation

When your visitors can navigate your website easily and find the information they need quickly, they are likely to engage with your content and take the action you want them to take.

And that’s something an effective web design can deliver!

Builds Trust and Credibility

About 75% of website visitors judge the credibility of a business based on the visual aspects of a website. And 38% of consumers stop engaging with a website if the layout and content are unattractive.

A website that looks modern and professional tends to encourage trust.

On the other hand, a poorly designed website can make visitors doubt your legitimacy. For instance, if you were searching for a personalised gift, which website would you trust more? One that’s clean and aesthetically pleasing or one that feels like it was designed in the nineties and is cluttered?

Looking for a new website? Contact Pixelfire

We are a web design agency in Geelong and specalise in building user-friendly WordPress websites that deliver results for our clients. Speak to one of our website design specialists to discuss your project today! Click here to contact us or call 1300 7422271.

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