Regular on-page website optimisation, blogging and backlinks can greatly improve your website’s SEO.
Are you taking the time to improve your website SEO? If not, your site is unlikely to deliver the results you desire. With good SEO, you can expect an increase in the number of people visiting your website, which in turn, gets you more opportunities to convert visitors into customers.
Improving a website’s ranking or (aka SERP Search Engine Result Page) in the search results is a continuous process that requires time, patience and commitment. In this post, we take a look at three important things you should do to improve your website’s SEO and online presence.
On-page SEO is all about optimising each page on your website for factors such as headlines, sub-headings, metadata and URL’s.
Make sure to incorporate your primary keyword in the headline, preferably in the beginning as much as possible. The keyword must also appear in the URL slug as well as in at least one sub-heading.
Aim to optimise the copy of each page for the keyword between 0.5% and 2.5%. Avoid keyword stuffing. This is an old technique of using lots of keywords to rank a page in search engines. Google algorithms can now detect this practice. Just write well written content for your articles and you won’t go far wrong.
Use the primary keyword as well as secondary / supporting keywords across the body copy, image alt descriptions and sub-headings. Ensure there’s ample context for each so the search engines accurately understand the topic of your page and index it appropriately.
Publish SEO-optimised content
Produce value-rich, relevant articles that are optimised for your target keywords and readers interested in what you have to say. Blogging is an excellent way to improve your keyword density and SEO.
However, be sure to stay consistent. Whether you are blogging once a day, once a week or once a month, it’s important to stay consistent. You won’t gain much with an erratic content publishing schedule where you post one article in several months.
Although Google uses more than 200 signals when ranking a website, backlinks still play a huge role in rankings. Search engines use links to discover new webpages and to determine how high a page should rank in the SERPs.
Once search engines like Google crawl pages online, they extract the content of these pages and add it to their index. This way, they are able to determine the quality of the page to decide whether or not to rank it for a relevant search query.
When doing this, search engines don’t just look at a page’s content; they even look at the number of backlinks pointing to your page from external websites as well as the quality of those websites.
When high-quality websites link to your site, search engines consider this as a signal of your website’s credibility. As you build a solid portfolio of backlinks pointing to your site, your pages will begin to appear at the top of the search engine results pages (SERPs).
Follow these three SEO strategies proactively and you will see the gains over time. You must understand that SEO is all about staying consistent and proactive. It’s not an open and shut project that you start today and end tomorrow. It is an ongoing endeavour that will only deliver results when you are at it consistently and persistently.
Need help improving your website’s SEO? Contact our Geelong SEO team today!