Digital Marketing Archives - Pixelfire Web Design Geelong

SEO or SEM - you should use both
July 18, 2018

SEO, SEM or both?

When it comes to promoting your business online I’m sometimes asked by customers "which should I choose: Search Engine Optimisation (SEO) or Search Engine Marketing (SEM)?". The short answer is that you should engage in both. What’s the difference between SEO and SEM? SEO is the process of optimising your…
How Do I Get More Customers
July 17, 2018

How do I get more customers?

It’s a question many new business owners ask themselves after making the mistake of wrongly believing that by simply having a website will get them business. This is simply not the case. Having a website created for your business is just the start to promoting your services or products. Purpose…