SEO, which stands for search engine optimisation, is a term used to describe a variety of techniques that are used to make your website more appealing to search engines, thus helping you appear at the top of relevant search results.
If you have any knowledge regarding digital marketing, you’ll know that SEO has been praised for its ability to help you increase your web traffic and make more sales! As SEO experts in Geelong, let’s discuss whether SEO is still relevant and how effective it is when it comes to web traffic.
Is SEO Still Relevant?
SEO’s beginnings can be traced back to the 1990s, with its first major rise in popularity happening around 2005. With SEO having been around for over two decades, the practice has proven to help businesses around the world increase their web traffic by showing up in organic search results. Organic search results are often viewed as more reliable than paid ads by web users.
Even though SEO has been around for a while, it is not going anywhere any time soon!
New SEO Trends to Implement
While it is safe to say that SEO is still the most effective way of generating web traffic, you should be aware that algorithms are changing all the time. Therefore, it is important to make use of the latest SEO trends:
- Ensure your site has high-quality links
- Create content that is helpful and answers common questions
- Make use of relevant keywords
- Don’t overuse AI tools
- Improve technical SEO on your web pages
Other Ways to Generate Web Traffic
To increase the chances of your ideal customers finding your website, you should combine SEO with other digital marketing strategies such as PPC advertising and social media marketing. Taking advantage of all the online marketing opportunities available is a surefire way to ensure your online success.
Are you interested in investing in SEO in Geelong? Generate more web traffic and attract potential customers to your website when you work with the experienced SEO experts at Pixelfire. Learn more about our SEO services and don’t hesitate to contact us should you have any questions.