A business mentor once asked me “Have you contacted all business within 10 km to let them know what you do?”. I hadn’t and still haven’t yet. But the concept is great. He’s basically saying you don’t need to keep looking to Melbourne in the hope of acquiring new work, especially in my line of work which is website design. The key is letting other local businesses and residents know you exist so you don’t have to travel far to get the work in.
If you have a home based business, there are numerous ways of letting locals you are operating.
- Local newspaper advertising.
- Geo targeted Google AdWord campaigns.
- Local business directory listings.
Listing your business on a respected local business directory is a great way for people to find you. Ideally you want to find a business directory that is well managed and doesn’t allow spammy listings to be created. In most cases these type of directories will charge a small fee but it’s worth it because it keeps the businesses listed genuine.
A local business directory listing allows you create an online presence displaying your logo, services and gallery. Great if you are not quite ready to build a website just yet.
If your business provide services to the residents of Geelong why not list your business on the Geelong Business Directory. It’s only $5.50 per month and the first month is free.