The world around us is changing fast and so is the process of marketing your business online. Today, you need to make an online presence for your business in order to reach out to a wider audience. But are you unsure on how to go create an online presence for your business? Listed below are a few online marketing techniques to consider to maximise traffic to your site and improve conversions.
SEO or Search Engine Optimisation is a key factor that determines how your website is going to function. Search engines have their own search algorithms which change regularly. We, at Pixelfire, research and update our customers websites constantly through our Web Admin package and develop strategies to improve your website ranking.
There are two types of SEO that can be applied to your website.
- On-page SEO: This includes well written content, browser page titles and website metadata.
- Off-page SEO: This includes creating back links to your website, posting on other site forums with links to your site. Basically any process of promoting your website on another website platform.
Pay per click or PPC marketing is another effective online marketing strategy. Although we don’t manage PPC campaigns we are able to provide advice and research using Google’s own keyword planner tool.
Social Media Marketing
Social media platforms are where you can find prospective customers. Choosing the right social media platform for your business will deliver the best results. We design creative social media ads after researching on your target audience and determining the platform where they are most active. We carry out cross channel promotions to get you the best advantage from Facebook, Pinterest, Twitter and other popular social media channels.
Blogging has been found to boost website traffic and help in positive conversions. Our blog writers create meaningful and interesting blogs and keep on posting them at regular intervals so that your audience finds an incentive to return to your site. This is one of the most effective ways to convert visitors into customers.
Website Content Writing
It is through your website that your visitors get introduced to your business. Web content needs to be written in an attractive and captivating way while providing the necessary information. At Pixelfire, we are able to provide web content that is engaging and interesting, so that your visitors are motivated to make a positive decision.
Your website is your business identity online, hence you need to establish your unique position in the online world. We help in branding your website through naming, logo design and identifying the value of your brand to create a branding proposition.
Pixelfire, use all these techniques to build business websites that delivers positive results for your business.