SEO link building and why it works

By July 17, 2018 Blog
SEO Geelong - Link Building

Would you like to improve your website’s position in Google when people search for your services or products? I am sure the answer is yes! So how is it done?

Lets imagine you have a website promoting your business services. Let’s also assume your website pages are well written and the information is structured correctly for your website.

If competition for the services you provide is high, well written content will only get you so far in the SERP (Search Engine Results Page) listings. The only other way of improving your website’s Google position in a search result is by building links from other websites pointing to yours. This is know as ‘link building’.

How does link building work?

Let imagine you have a landscaping website located in Geelong. Ideally you would like to be found for the keyword phrase ‘landscaper Geelong’. So we are targeting a keyword phrase + location.

Next, you need to find websites that talk about landscaping where we are allowed to create/build a link with the words ‘Landscaper Geelong’ to point back to your website.

The difficult part about link building is finding good quality websites that relate to your business. The second task – even more difficult is finding good quality websites that will allow you to create a link pointing to your website.

Why does link building work?

Google views good quality backlinks to your website as endorsements and a ‘thumbs up’ for the services you provide. In basic terms the more back links you have pointing to your site – the better.

Link Quality

It is essential that you use the link building services of professional & reputable company. As it is known that good quality links will improve your sites Google search result position, poor links will have the opposite effect.

Pixelfire works in partnership with a reputable link building company who provide the following link building services to us.

Authentic Websites – Back links are built from genuine websites that have well written content and good domain authority.

Link Placement – Links are placed within the written content naturally and within context.

Relevancy – Links are placed across a wide portfolio spanning many industries meaning we can always find a suitable website to build placement links.

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