Hiring professionals to help you design and build your website is an excellent idea in today’s highly competitive online marketplace. Before you set out to engage with expert web designers, it would be helpful to familiarise yourself with the web design process from start to finish.
Read on to find out more about what will happen along the way as your website is being developed.
The first crucial step is the planning phase. Your web designer will need to understand your organisation’s personality, market position, branding, and intentions. Three critical questions will need to be answered:
- What is the purpose of the website?
- Who is the target audience?
- What message must be conveyed?
At this point, the actual layout of the website can begin to take shape in a two-dimensional skeletal format known as a wireframe. The designer will consider the positioning of the various elements on each page of the website. Placeholders for each component (such as logos, text, pictures and buttons) are displayed to get a sense of how they will fit and work together on each page.
This is the most technical part of the process where the user interface and interactive elements are created, colour schemes applied, and logos, pictures and content are added. The designer will write code for these components, allowing for the creation of functioning web pages.
For a website to be visible to search engines such as Google, attention must be given to content, links, URLs, meta descriptions and keywords. Employ services such as Google AdWords to support this process.
Every moving part of the website will be evaluated during this phase to ensure it’s working smoothly and as intended. Anomalies will be identified and corrected. Not only will the functionality be tested, but also the usability and ease of interaction. Issues such as performance (e.g. load speed) and security will be investigated and resolved.
Now that the website is ready to go, the web page URLs will be submitted to Google for indexing, transferred to external servers, and the site can go live.
Maintenance, Evaluation And Improvement
To ensure the website’s ongoing viability, it will be essential to do regular security checks and updates, along with performance tests. Analysis of visibility and search engine rankings are required, and adjustments will be implemented to maintain the website’s success.