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Local SEO – Optimising web pages

By July 17, 2018Blog
Local SEO Company Geelong

Getting a ‘new’ website on the first page of Google takes time for many reasons. The main reasons taken into account are:

  • Level of competition.
  • Domain age.
  • Number of backlinks to the website.
  • How well the content is written.
  • Keyword density.

That said, local SEO is usually easier because there is less competition for a service in a specific locality.

Here’s my approach SEO and trying to get a website on Google’s first page.


  • Determine the websites primary keyword phrase.
  • Research competition websites and compile a list of keyword phrases for the site.
  • Ensure the page structure is correct: H1, H2, paragraphs, internal links etc.
  • Ensure web page content includes keyword phrases throughout the website.
  • Unique browser page titles that include the keyword phrase or variations of it.
  • Unique and well written metadata for each page.
  • Create and submit a sitemap to Google Webmaster Tools.
  • Create a robots.txt file.
  • Ensure the on page content has good keyword density.
  • Relevant browser page titles.
Installation of Google Analytics
  • Add alt tag descriptions to images where possible.
  • Submit all URL’s to Google and request indexing.
  • List the website with business directories.


  • Acquire backlinks on a regualar basis to help keep your site at the top.


  • Mention the focus keyword phrase at least once in the first paragraph.
  • Use variations on the focus keyword phrase so it looks natural to Google & people reading it.
  • Break up copy with H2 headings that feature the keyword phrase or variations of the keyword phrase.

Please take a look at other articles I’ve written on SEO to get a good understanding before you start.

The most important point to remember is that SEO is an ongoing admin job. It’s not a set and forget process unfortunately.

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